While on a trip to Disneyland, I discovered my hotel’s quick service restaurant served the Impossible Burger, the competing faux-meat foil to the Beyond Burger. Unlike Beyond’s creation, which is regularly stocked at Whole Foods, the Impossible is only possible to obtain at selected restaurants, each of which offers a custom spin on the soy-based patty.
For purity, I ordered it without cheese or other adornments, though added ketchup, mustard, and hot sauce after opening the decidedly bland brown box in which it was served.
The condiments proved a wise choice, as the burger was fairly mild-tasting without them. It wouldn’t fool an unsuspected eating into thinking it was a gourmet creation, but it was a reasonable replica of a low-end fast food meat patty (e.g. McDonalds). I didn’t notice any of the famed “bleeding” described by others, and it seemed somewhat less greasy and vegetal than the Beyond Burger. However, it just may have been overcooked.
Overall: a reasonable meat replacement and at least on par with Beyond’s, but it won’t be mistaken for a connoisseur’s burger.